For Fourth of July, Offer Discounts for Veterans - by admin@mcb on June 11 2018

For Fourth of July, Offer Discounts for Veterans

This Fourth of July, offer special deals for those who have sacrificed to keep us safe. ©iStockphoto.com/Anchiy
This Fourth of July, offer special deals for those who have sacrificed to keep us safe. ©iStockphoto.com/Anchiy

Consider a Fourth of July Promotion

The Fourth of July is a celebration of everything that makes America great. From coast to coast we celebrate with parades, fireworks, cookouts, family, and friends. It is also the perfect time to remember and celebrate the veterans that have fought to keep our country free.

Offering a Fourth of July massage therapy promotion is an excellent way to honor veterans and active duty military personal and promote your massage therapy business at the same time.

Advertise Your Promotion Through a Press Release

Consider writing a press release to advertise your promotion. If you have never written a press release, here are some ideas:

  • Look professional. Do an online search to find the proper format for a press release.
  • Word it to be of interest to the readers, not to look like you are simply advertising yourself.
  • You can quote yourself as though it was written by a reporter.
  • Try to keep it to a single page. The real purpose is for the media to want to interview you for a full story.

Send your press release to local newspapers, TV stations, radio stations, and any other local media outlets.

If you are interested in more ways to improve your massage therapy business visit us online at the Institute of Somatic Therapy. We can help you discover innovative courses that are perfect for growing your massage therapy business and better meeting the diverse needs of your clients.

If you haven’t already, we urge you to take our free sample course. Click here:  Seven Mistakes Massage Therapists Make, and How to Avoid Them. This course will help you analyze your massage practice to find potential areas of improvement.

Institute of Somatic Therapy  is approved by the NCBTMB (Provider #280672-00) as a continuing education Approved Provider. Institute of Somatic Therapy is approved by Florida (#MCE-326), and New York (#0019). Our courses are also valid for AMTA, ABMP, and most individual states.

Adding Spa Therapy to Your Massage Practice - by admin@mcb on July 28 2016

Adding Spa Therapy to Your Massage Practice

Creating a Spa Massage Practice

Many massage therapists have built a lucrative practice by offering an array of spa therapy treatments. In addition to various styles of massage therapy, spa treatments can include adjunct therapies like hot and cold stone, exfoliations, mud or seaweed wraps, and reflexology treatments. Aromatherapy can play a role in each of these spa therapy sessions. Before adding any new treatments to your massage therapy practice, be sure to confirm that your massage license authorizes you to perform them.

When opening a massage and spa practice, begin by offering common and universal services such as massage and mud wraps. Avoid any expensive up front investments, such as saunas or tanning beds, when you first open. You can explore those options once your business has grown enough to warrant the expense.

Study the demographics of your community to determine what treatments are likely to be most popular. A small, rural community will not have the same mindset towards various treatments as an upwardly mobile professional community. For example, what works in Austin, TX may fall flat in communities 50 – 100 miles outside of Austin. What is an easy sell in Silicon Valley, CA may be far less in demand in the central San Joaquin Valley.

Marketing your Spa Massage Practice

When marketing your spa therapy treatments, focus on the physical benefits of your services instead of the pampering aspect of those same services. Yes, a massage and mud wrap is relaxing and makes your skin softer, but it also helps improve circulation, reduce pain and swelling, and rid the body of toxins. Stress long-term benefits, so your potential clients see your services as more than an hour or two of pampering. A high-stressed, white-collar professional might be swayed to lay out a hundred dollars for relaxation, but a physically laboring blue-collar worker may want more than relaxation for that same amount of money.

Some of the best advertising to a spa therapy practice is word-of-mouth, so don’t neglect to offer a referral program. You can also market gift certificates to your existing clients, as a way to bring new people through your door.

Expanding Your Spa Massage Practice

Once you are becoming established, you can consider expanding your services. You might want to consider bringing in other professionals, such as estheticians, electrolysis, hair stylists and make-up artists.

To learn more about popular spa therapy treatments, the Institute of Somatic Therapy offers a variety of courses. Click on any of the links below for more details:
Spa Therapy Techniques
Hot Stone Massage
Reflexology
Aromatherapy

Essential Oils – Watch Your Words - by admin@mcb on March 23 2016

Essential Oils – Watch Your Words

Massage therapists need to exercise caution if making claims about essential oils.

The Food and Drug Administration (FDA) has begun to crack down on claims made by distributors of essential oils. Companies such as Young Living and DoTERRA have been warned against any reference to health benefits through the use of these oils, including social media posts by their multi-level marketing distributors that may be seen as holding essential oils out to be “unapproved drugs”.

Never mind that not a day goes by that dangerous drugs with a long list of cautions and contraindications can be heard on any given television station’s advertising. Given that no death has ever been attributed to essential oils (source: Association of American Poison Control Centers), and approximately 106,000 deaths per year are attributed to FDA-approved prescription drugs, a number not including over-the-counter medications (source: Death by Medicine Null, G PhD.), one has to wonder what the true agenda is.

Are These Claims False or Misleading?

Is it untrue to claim that essential oils have curative properties for various conditions? The National Institute of Health, a US government agency, has a public database, PubMed.gov, which lists many thousands of peer-reviewed articles documenting research on the health properties of hundreds of different oils. When you put “essential oils” into their search bar, as of today there are 15,161 results. These results include titles such as “Rational Basis for the Use of Bergamot Essential Oil in Complementary Medicine to Treat Chronic Pain” and “Citrus fruits as a treasure trove of active natural metabolites that potentially provide benefits for human health.”

If you are a distributor of aromatherapy oils, you might be putting your future access to these  oils at risk by making any public claims about their effectiveness. We recommend that any massage therapist using aromatherpy in their practice search the above database for some of your favorite oils, and print off the studies. Then instead of you making any claims, you are simply pointing to scientific, peer-reviewed evidence.

At Institute of Somatic Therapy, we use aromatherapy in our office nearly every day. If you have not yet started using essential oils in your massage therapy practice, you are missing out on a potentially valuable resource for your clients, and for yourself.

Aromatherapy Massage CE Training Online

We invite you to take our course Aromatherapy for Massage. It is a 20 CE course, valid for NCBTMB, AMTA, ABMP and most states.

 

How to Win Over Massage Clients… and Keep Them - by admin@mcb on August 14 2015

How to Win Over Massage Clients… and Keep Them

Attracting and maintaining loyal clients is an essential part of running a successful massage therapy practice. ©iStockphoto.com/4774344sean
Attracting and maintaining loyal clients is an essential part of running a successful massage therapy practice. ©iStockphoto.com/4774344sean

Attracting and maintaining loyal clients is an essential part of running a successful massage therapy practice. You want to stand out from others and attract clients that will return to you for all of their massage therapy needs.

An important part of standing out in a crowded massage therapy field is to choose an area of focus. You should still have a wide variety of massage options available to clients but it helps to become known for a specific type of massage. For example, specializing in pregnancy massage may generate referrals for clients who are expecting a baby. Not only will they likely share your information with other pregnant moms but they may be more inclined to also bring the baby to you for infant massage.

Another proven way to improve your massage therapy business is to focus on the complete massage experience. You shouldn’t overlook the lighting, music, and overall atmosphere. A massage should be a break for the client, a time to escape completely. Consider investing in high quality lotions, upgraded linens, and specific scents that you can personalize to meet the needs of the client.

If you’re seeking ways to improve your massage therapy business, contact us today at the Institute of Somatic Therapy. We offer a wide variety of online classes that can help transform your business.

How to Get Started When Creating Your Own Massage Business - by admin@mcb on July 27 2015

How to Get Started When Creating Your Own Massage Business

Here are some tips to help you get started in your own massage therapy business. ©iStockphoto.com/ValuaVitaly
Here are some tips to help you get started in your own massage therapy business. ©iStockphoto.com/ValuaVitaly

Many massage professionals have often dreamed about the time in their professional careers when they will be able to start their own massage therapy business and work for themselves. These dreams and aspirations may not be as far away as you think. If you’re ready to consider starting your own massage therapy business you need to:

  • Create a business plan- The best first step to starting your own massage practice is to create a thoughtful plan that addresses all aspects of your business. Take into consideration your location, areas of expertise, the community, and ways to set yourself apart from the competition.
  • Understand your market- It’s important to understand the market in your community and how you fit into the massage therapy industry. Do your research and determine how you can be the most effective and establish your business. If you discover you could use some continuing education for massage therapy courses you can visit us online at the Institute of Somatic Therapy to discover which courses best fit your needs.
  • Brand yourself- Your community needs to know you’re in business! Networking connections and thoughtful branding will help you establish a presence. Take the time to communicate to future clients your areas of expertise and how they can be positively impacted by participating in regular massage therapy.

Once your massage therapy practice is established you’ll likely need to invest in continuing education for massage therapy courses. Our team at the Institute of Somatic Therapy can help. Visit us online to learn more about the courses we offer and how these educational opportunities can transform your business.

Massage on the Open Sea: What You Need to Know - by admin@mcb on June 15 2015

Massage on the Open Sea: What You Need to Know

©iStockphoto.com/Small_World
Consider a massage therapy position on a cruise ship. ©iStockphoto.com/Small_World

One of the quickest growing markets in massage therapy is the cruise ship business. Passengers set sail with the hope of escaping the hectic realities of everyday life and often book massages at the onboard spa. If you’re considering applying for a massage therapy position on a cruise ship there are several things to take into consideration:

  • Schedule- Although every cruise line is different, massage therapists tend to work back-to-back clients multiple days a week. You should be prepared for 5-6 back-to-back clients with the possibility of early morning or late evening appointments. Many cruise lines modify their spa appointments to meet the daily schedule of the ship.
  • Patient needs- Many clients will be searching for a relaxing massage while others may request deep tissue work. Your days may look very different and your service offerings will be varied. It’s important to learn as much as you can about different massage techniques before you set sail and enrolling in online courses for massage therapy is a great way to increase your knowledge.
  • Self care- Practicing self care is essential to maintaining a healthy lifestyle on board. You will need to look for ways to take care of yourself physically, spiritually, emotionally, and mentally. Consider beginning an exercise routine, meditating, or engaging in social activities with other crew members.

To learn more about the online courses for massage therapy that we offer at the Institute of Somatic Therapy please visit us online. You can read course descriptions, check certification requirements for your state, and develop a plan to help grow your massage therapy practice.

Consider Marketing Your Massage Therapy Business for Father’s Day - by admin@mcb on June 01 2015

Consider Marketing Your Massage Therapy Business for Father’s Day

Treat your dad to a rejuvenating massage for Father's Day. ©iStockphoto.com/michaeljung
Treat your dad to a rejuvenating massage for Father’s Day. ©iStockphoto.com/michaeljung

Father’s Day is just around the corner and many families are busy trying to choose the perfect gift for dad. This is an excellent time to expand your marketing and improve your massage therapy business. Offering a promotion or special for dads is a great way to build your client base and further your reach into the community.

Dads work hard, both at home and on the job, and a massage is the perfect way for them to relax and unwind. Consider offering a special for Father’s Day that features invigorating aromatherapy or relaxing hot stone massage. What dad wouldn’t want to celebrate by receiving one of these renewing massages? Gift certificates are another excellent offering that allows families to purchase the ideal gift for the dad that has everything. A gift certificate allows him to choose from a variety of massage services to create the perfect treatment session. Understanding the specific needs of dads, and families shopping for them, will really allow you to expand and grow your massage therapy business.

Our team at the Institute of Somatic Therapy is committed to helping you improve your massage therapy business. Visit us online to learn more about the courses we offer and how we can help you grow your business.

3 Powerful Marketing Tools to Keep Massage Business Strong - by admin@mcb on March 31 2015

3 Powerful Marketing Tools to Keep Massage Business Strong

In order to grow and improve your massage therapy business, it is vital to find innovative ways to market your services. You need to ensure that you stand out from the crowd and offer prospective clients something different. There are many great ways to market your massage therapy business, including:

  • massage therapy
    Source: Freedigitalphotos

    Referral programs. Word of mouth is often the best way to spread awareness of your business. Create an innovative program that encourages current clients to refer your practice to friends and family members. Consider offering a discount after a set number of referrals or a credit toward a session upgrade.

  • Gifts with purchase. Everyone likes a free gift, right? Regular promotions that include a gift with purchase may be just what you need to get new clients through the door. Select a high quality gift that is of value to your clients.
  • Focusing on a niche market. Specializing in a niche market is a great way to market your individual massage skills. For example, a practitioner that focuses on prenatal massage can market the business via moms’ groups, doctors’ offices, and at events designed exclusively for the expectant mother.

If you’re in search of more ways to improve your massage therapy business, visit us online at the Institute of Somatic Therapy. We can help you discover innovative new ways to grow your business.

Marketing Your Massage to Office Workers - by admin@mcb on March 30 2015

Marketing Your Massage to Office Workers

Working in an office can be hard on a body. Days spent sitting, working at a desk, and using a computer can place strain on an individual’s neck, back, shoulders, and legs. One great way to revive a tired body after a day at the office is a massage therapy session. Marketing the benefits of massage specifically to office workers is an excellent way to grow your business and reach prospective customers.

continuing education for massage therapy
Source: Shutterstock

Targeting your marketing efforts toward individuals who work in an office allows you to educate on the specific benefits of massage therapy. Poor posture is a primary cause of many painful injuries and is only heightened when an individual spends a majority of the day sitting at a desk. Postural imbalance can be solved by regular massage therapy and paying attention to the specific body parts affected by poor posture. Carpal tunnel is another common injury of office workers and can also be relieved by massage therapy. If you are interested in expanding your practice to meet the specific needs of office workers you should consider enrolling in online courses for massage therapy that are designed to help these specific injuries.

The Institute of Somatic Therapy offers online courses for massage therapy that can help to grow your practice. Visit us online to learn more about the courses we offer and our commitment to the massage therapy industry.

Keep Your Massage Business Booming With Great Client Contact - by admin@mcb on March 20 2015

Keep Your Massage Business Booming With Great Client Contact

Many massage therapy practices are fully invested in creating the largest email list or working to boost their number of followers on social media. Although these are both great ways to spread the message about your practice they can’t convert contacts into clients on their own. The only way to convert contacts into clients is by strategically targeting your message and the ways in which you interact online.

massage therapy business
Source: Freedigitalphotos

A proven way to improve your massage therapy business and attract new clients is to target your messaging in ways that encourage action. Your email list, social media contacts, and website should all encourage prospective clients to take action. You want to draw them in and entice them to book a service. One of the most effective ways of doing this is to offer information or knowledge to your clients. You should:

  • Be specific. Make sure the information or knowledge you’re offering to prospective clients is specific and targeted toward a determined segment of the population. For example, you could offer a link to an article on the benefits of prenatal massage or a report on the best types of massage for sports injuries.
  • Assume authority. Prospective clients are looking for authority from your content. Make sure to deliver. Before you create targeted links to reports, articles, or white papers make sure they are thorough, well researched, and deliver authority on relevant massage therapy topics.
  • Deliver value. Think about how your content can be used to help your clients better their lives, and your client contact will instantly improve.  For example, after an appointment, you can send a client a follow-up email with a link to an article guiding them through some self-care they can do between massage therapy sessions, or you can create a blog giving tips for general healthy living.

If you’re looking for more ways to improve your massage therapy business, consider enrolling in an online course from Institute of Somatic Therapy.